Conversion Optimization by Khalid Saleh & Ayat Shukairy




I might be cheating by adding Khalid’s and Ayat’s book to this list, but you will forgive me once you go over it and read it. Based on the authors’ broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You will learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract.

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision without driving them away through data overload or tedious navigation. You will learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you are involved with marketing or designing a large ecommerce site, or managing a modest online operation. So the last question left is, are you ready to do what it takes to get a double-digit conversion rate?



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