Description

Joe Pullizzi is the founder of the Content Marketing Institute (CMI), one of the leading content marketing educational resource for enterprise brands, and one fasted growing business since its creation. It is safe to assume that Pullizzi knows a thing or two about content marketing, and in this book, he gives plenty of great advice about how to do it right.

“Epic Content Marketing” takes you systematically through the process of developing stories that inform and entertain customers to act without actually telling them to. Epic content enables you to position your business, as a trusted expert in its industry and it is what customers share and talk about.