Chip and Dan Heath tackle in this book why some ideas thrive while others die, and how to improve the chances of worthy ideas. They reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
Provocative, eye opening, and often surprisingly funny, Made to Stick will show you the vital principles of winning ideas and how to apply these rules making your own messages stick. Made to Stick is simply a book that will transform the way you communicate ideas.
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