Top branding and marketing expert Olivier Blanchard attempts in this book to demystify the biggest question that sits on top of the minds of many business managers: what exactly is the return of investment of social media, and more importantly, why should my business be using social media? And finally, how do we justify the investment?
Reading this book, you will learn about the best practices for strategy, planning, execution, measurement, analysis, and optimization in Social Media. You will also learn how to define the financial and non financial business impacts you are aiming for and how to achieve them.
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